At Suresh Rao Design Studio, we operate at the intersection of technology and creativity. Our projects are not just about creating art; they are about pioneering new methodologies. This is the story of our latest project, “HEY YO LISTEN UP! (PSY TRANCE 137),” a case study in how artificial intelligence is being harnessed to redefine the very fabric of music production and visual storytelling.
The Premise: A Question of Synthesis
The initial challenge was a complex one: could we create a piece of music that was both technologically groundbreaking and culturally resonant? We sought to build a bridge between the hyper-digital world of Psytrance and the rich, organic musical traditions of South India. The goal was not a simple overlay of sounds, but a true synthesis a track where a synthetic bassline and a traditional flute would feel like inseparable parts of a whole.
This endeavor required a new approach. Traditional production pipelines were set aside in favor of an experimental, AI-integrated workflow designed for maximum creative synergy and efficiency.
Deconstructing the Workflow: A Symphony of Human and Machine
The creation of “HEY YO LISTEN UP!” was a multi-stage process, blending human creative direction with the generative power of artificial intelligence.
Phase 1: The Audio Foundation – Composing with Code
The project began in the audio domain. The creative direction, led by Jeganathan Sethupathy and Suresh, established the core identity: a high-energy, 137 BPM Psytrance track with a multi-lingual, euphoric character.
Music Composition: Composers Siddarth S and Suresh worked alongside AI systems. The human team defined the musical key, the rhythmic structure of the 137 BPM Psytrance groove, and the emotional arc. The AI was then tasked with generating melodic phrases, atmospheric pads, and complex arpeggiator sequences that fit within this framework. This collaboration allowed for the rapid exploration of ideas that might not occur through conventional means, leading to the unique fusion of a soaring South Indian flute melody with the track’s relentless electronic drive.
Lyrical Design: The lyrics, developed by Suresh with AI assistance, were built around core commands and mantras. The phrase “Light-u Pōtta Life-u” (Turn on the light, turn on the life) was established as the central theme. The AI helped weave this concept into catchy, repetitive hooks in Tamil, Hindi, and Telugu, ensuring the track would connect on a linguistic and cultural level across India while maintaining the universal energy of electronic dance music.
Phase 2: The Visual Translation – Painting with Sound
Once the audio track was composed, the focus shifted to its visual counterpart. This was not merely about creating a music video; it was about engineering a visual system that was intrinsically linked to the audio.
Visual Prompt Engineering: Sri Durga S and Suresh Rao translated the auditory experience into a set of detailed visual prompts for the AI. They described concepts like an “infinite tunnel of pulsating speakers,” “razor-sharp crimson sparks erupting from a bass drop,” and “a hypnotic, strobing nebula of light.” These poetic yet precise descriptions served as the blueprint for the AI visual generation tools.
Audio-Reactive Engineering: The true innovation lay in this step. We developed a system where the AI visualizer did not just play alongside the music but was directly driven by it. The low-frequency waveforms of the kick drum triggered light shockwaves through the tunnel. The specific frequency band of the bass drop was programmed to generate violent particle explosions. The melodic elements influenced the color palette and the behavior of the fractal patterns. In essence, the music was composing the visuals in real-time.
Phase 3: The Final Assembly – The Art of Curation
The raw outputs from the AI, both audio and visual, were then handed over to the post-production team led by Lalit Kishore and Suresh Rao. This phase was crucial. The team acted as curators and conductors, synchronizing the visual elements frame-by-frame with the audio, color-grading the scenes for maximum impact, and ensuring the final product was a cohesive, polished sensory experience. The entire process, from conception to final render, was completed in a remarkable two days, demonstrating the profound efficiency gains of this collaborative model.
The Implication: A New Paradigm for Creative Studios
“HEY YO LISTEN UP!” is more than a song; it is a proof of concept for the future of creative production. It demonstrates that AI is not a replacement for human artists but a powerful amplifier of creativity. It breaks down technical barriers, allowing small, agile studios like SRDS to produce audio-visual content of a scale and complexity that was previously the domain of large production houses with vast resources.
For the music industry, this signals a shift. Imagine a future where electronic dance music releases are accompanied by dynamic visualizers that can be customized in real-time, or where advertising campaigns can generate unique music and video content tailored to different demographics at the click of a button. This project opens the door to truly personalized and immersive audio-visual experiences for listeners of pop music, trance, EDM, and beyond.
The Future is a Collaborative Canvas
At Suresh Rao Design Studio, we believe the next great renaissance in art and design will be fueled by the partnership between human intuition and machine intelligence. “HEY YO LISTEN UP! (PSY TRANCE 137)” is our first definitive step into that future. It is an invitation to artists, producers, and brands to envision what is possible when we dare to reimagine the tools of creation.
We are not just keeping pace with the evolution of music and technology; we are actively helping to shape it.
Listen to the fusion: AI-composed PsyTrance meets South Indian flute and multi-lingual energy.
AI Project Disclosure
This project, “HEY YO LISTEN UP! (PSY TRANCE 137),” represents an experimental fusion of artificial intelligence and human creativity. All audio and visual elements were generated using advanced AI systems under human direction and curation.
Audio Generation:
Music composition and instrumentation were created using AI tools and neural audio synthesis
Vocal elements and multilingual lyrics were developed through AI-assisted processes
No pre-existing copyrighted music or samples were used in this production
Visual Generation:
All visual elements were generated using generative AI systems
The infinite speaker tunnel environment and effects were created through text-to-video AI
Visuals are synchronized to audio frequencies using custom algorithms
Production Notes:
This project was completed within a 2-day production timeline using AI-assisted workflows. Human creative direction guided all stages of the process, from initial concept to final curation. The result demonstrates the potential of AI as a collaborative tool in creative production rather than as a replacement for human artistry.
All content is original and created specifically for this SRDS experimental project. This disclosure is provided in the spirit of transparency about our creative process and technological methodology.
© 2025 Suresh Rao Design Studio (SRDS India). All rights reserved.
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