Arattai: India’s Own Messaging App with a Proud Heart
If you’ve been following the buzz in India’s tech scene, there’s a good chance you’ve already heard the name Arattai. For those new to it, Arattai (which means “chat” in Tamil) is a free, secure, and Made-in-India messaging app designed to give users a powerful alternative to global chat platforms.
Think of it as the friendly neighbor who knocks on your door, not the stranger watching from a satellite. 
Built to be fast, safe, and user-friendly, Arattai lets users message, call, share files, create groups, and more… all while ensuring data stays private and secure within India.
📈 Why Arattai Is Trending Everywhere
What makes Arattai stand out isn’t just the app itself, it’s the name behind it: Zoho.
Zoho is a global SaaS (Software as a Service) giant, founded in 1996 by Sridhar Vembu, a visionary entrepreneur known for building world-class technology from rural India. Zoho runs over 50+ apps used by millions worldwide, and yet, it remains proudly independent and Made in India.
So when Zoho quietly launched Arattai as a homegrown alternative to foreign messaging apps, the internet took notice. Tech lovers, privacy-conscious users, and “vocal for local” supporters started talking. Arattai quickly became a symbol of India’s technological confidence – modern, secure, and built by our own.
Their suite includes widely recognized products such as Zoho CRM, Zoho Books, Zoho Projects, Zoho Mail, Zoho Desk, Zoho Creator, and Zoho Analytics, catering to areas from customer relationship management to finance, project management, email hosting, and data analytics. Zoho’s tools are trusted not just by startups and SMEs, but also by government offices, educational institutions, and large enterprises across India and globally, including initiatives aligned with digital governance and e-office solutions.
This extensive ecosystem demonstrates that Zoho is more than a messaging app, it’s a comprehensive digital platform empowering businesses and organizations with secure, efficient, and fully integrated software solutions. By blending innovation with reliability, Zoho continues to strengthen India’s reputation as a hub for world-class software products.
🎬 Why We Created the Arattai Cinematic Teaser or Unofficial Ad
At Suresh Rao Design Studio (SRDS), we believe creativity can spark conversations. So we decided to create a cinematic video teaser that captures the essence of Arattai : youthful, Indian, modern, and full of pride.
Our goal wasn’t just to make a visually stunning video (though, yes, we did go a bit overboard on the drama 
) – it was to show support for Indian-made apps and highlight the creative potential of our design ecosystem.
This is our way of saying: “If global brands can have Hollywood-style teasers, why not our homegrown heroes too?”
📽️ The Cinematic Teaser Collection
We created multiple platform-specific teasers to give the campaign a wide digital presence. Below, you can watch each version, optimized for different audiences:
“In every chat, a story unfolds, With Arattai, India’s voice is bold. Connecting hearts, ideas, and dreams, Where local innovation truly gleams.”
🇮🇳 Say hello to #Arattai – India’s own Made-in-India messaging app by #Zoho! 💬 Secure, fast & modern, it’s a proud alternative to global chat apps.
— SRDS.IN | SRDS India (@srds_india) October 5, 2025
Celebrate Indian innovation today! 🚀 #ArattaiApp #MadeInIndiaApp #IndianMessagingApp #SRDSIndia #SureshRao #DesignStudio #AI pic.twitter.com/XapOtXY0qD
Each version carries the same core message: Celebrate Made in India. Celebrate Arattai.
Arattai is more than just a chat app — it’s a reminder that world-class products can be built right here in India. As creators, we see this as a moment to support, amplify, and celebrate.
Our teaser is a small contribution to a bigger story, India’s story of digital independence.
